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London, 28 th & 29 th March, the inaugural edition of World of Triathlon LIVE, powered by TriDot has been hailed a resounding success, welcoming an impressive 5,079 visitors across two action-packed days at ExceL London. The event brought together athletes, industry leaders, brands, and fans for a unique celebration of swim, bike, run and everything in between. With packed stages throughout the weekend, audiences were captivated by inspiring stories from some of the sport’s

Hiring a triathlon coach is one of the highest-leverage investments an athlete can make. The right coach doesn't just write training sessions — they accelerate your development, protect you from injury, keep you accountable, and help you compete at a level that self-directed training rarely achieves. But not all coaching is created equal, and knowing what to look for can make the difference between a transformational partnership and a frustrating, expensive disappointment. T

Walk into any triathlon expo — or scroll through any triathlon forum — and you'll quickly get the impression that getting into the sport requires a second mortgage. The sheer volume of gear, gadgets, and equipment marketed at triathletes can be genuinely overwhelming, especially for newcomers trying to figure out what they actually need versus what's simply nice to have. The good news? You don't need to spend a fortune to complete your first triathlon, and knowing which inve

Every triathlete reaches a point where training stops — whether through injury, illness, a busy life season, or a planned off-season break. And when it does, a familiar anxiety often follows: How much fitness am I losing? How long will it take to get back? The reassuring truth is that the science of detraining is far more nuanced than most athletes fear — but it's also more important to understand than most realise. Cardiovascular fitness begins to decline within the first

If you've ever stepped off the bike in a triathlon and found your legs feeling like actual bricks — heavy, uncooperative, and seemingly disconnected from your brain — you've experienced exactly why brick workouts exist. A brick workout combines two disciplines back-to-back in a single training session, most commonly a bike ride immediately followed by a run. The name itself is widely thought to reference that infamous leg sensation, but the purpose is far more strategic than

Triathlon is more than swim, bike, and run, it’s about community, atmosphere, and the unforgettable moments that stay with you long after the finish line. In this article, we explore what makes racing with Challenge Family so special. From their athlete-first philosophy to their famously warm event environments, Challenge Family has earned a reputation as one of the most welcoming and rewarding triathlon series in the world. Whether you’re chasing a personal best or completin

Most triathletes train hard. But training smart ? That's where the real performance gains live — and zone training is the foundation of smarter triathlon preparation. Heart rate zones divide your training intensity into distinct bands, each targeting a different physiological system. Zone 1 and Zone 2 build the aerobic base that sustains you through long race efforts. Zone 3 develops your lactate threshold — the point where effort becomes unsustainable. Zones 4 and 5 push yo

NEW YORK, NY, February 15, 2026 – Accomplished author, coach, and endurance athlete Hilary Topper has released her newest book, " Unlocking the Triathlon: The Beginner's Guide to Competing in a Triathlon ." The book, which launched ahead of schedule in December 2025, is a comprehensive guide designed to help newcomers confidently enter the world of triathlon. Following the success of her previous book, " From Couch Potato to Endurance Athlete ," Topper now provides a step-by

When it comes to custom triathlon kit, experience, performance, and credibility matter. Scimitar has spent years at the heart of the triathlon industry, producing high-performance custom kits for British Triathlon, Castle Race Series, and hundreds of triathlon clubs and events across the UK and beyond. We’re proud to be a leading global supplier of custom triathlon apparel that helps teams and events look professional, feel united, and perform at their best. Dress Your Team

British Triathlon want to find out what you love about triathlon and where the sport can improve, so they can better understand the needs of the triathlon community and ensure they’re delivering experiences that matter most to athletes, volunteers, and supporters. Please complete the following survey so improvements can be made across the sport and to help shape future experiences for triathletes across England, Scotland and Wales: · If you are a member of British Triathlon

Unbroken Triathlon Club has launched in London, positioning itself as the UK’s first recovery-led triathlon club. The club is based at The Unbroken Hub at The Tay Building in North West London.

Maurten is at the front line of triathlon. It is the fuelling ecosystem behind some of the biggest performances and athletes in the sport — Gustav Iden, Kristian Blummenfelt, Alex Yee, Kate Waugh, Lucy Charles-Barclay, Flora Duffy and many more. Maurten is the official fuel partner to the T100 World Tour and the IRONMAN Global Series. Maurten works closely with the athletes, capturing the blood, sweat, and tears of hard training to inform the fuelling development process. Of

Beet It Sport is trusted by athletes and researchers worldwide - with over 300 independent studies backing its benefits. Each shot...

In today’s busy world, quality sleep often slips down our list of priorities. Overwhelmed by the daily grind, long workdays, and screen...

At THB hotels, we welcome athletes, fans, and travelers with the perfect combination of comfort, quality, and authentic Mediterranean...

When it comes to custom triathlon gear, Scimitar offers standout solutions that blend top-tier performance with sustainable innovation....

8 th August 2025 TriDot , the triathlon training platform that is redefining endurance training, has been announced as the title sponsor...

Big news for triathletes and swimming, cycling, or running enthusiasts: A new exhibition, World of Triathlon Live, will be held at Excel...