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ABOUT
OUR
MISSION
World of Triathlon LIVE,
powered by TriDot
The UK's largest retail experience for all things triathlon and multisport. Giving you unparalleled access to brands, products, race organisers, coaches, and service providers.
Whether you're a seasoned Age Grouper, chasing a PB, or a swimmer, cyclist, or runner looking for your next challenge, this is the place to discover the world of triathlon.
SWIM, BIKE, RUN FOR EVERYONE!
FOUNDER
STORY
For most of my life, managing my weight was a constant challenge, and by my late thirties, fitness felt like an uphill battle. At 41, I couldn’t swim properly. Looking for motivation, I signed up for a local sprint triathlon, even though I hadn’t ridden a bike in 20 years and only started running during the pandemic.
Taking part in my first triathlon was a revelation. The camaraderie among athletes, the encouragement from spectators, and the sense of achievement at the finish line were unlike anything I had experienced. But I also noticed that the sport wasn’t as inclusive as it could be. Newcomers and less experienced athletes often faced barriers that made it hard to get involved, especially when buying gear online. That realisation sparked a desire to help create a welcoming space for everyone, from seasoned professionals to complete beginners.
With my personal journey moving in the right direction, I felt it was time to draw on more than a decade of experience launching expos. That’s how World of Triathlon LIVE was born. The vision is to build an exhibition that brings the entire triathlon community together: professionals sharing their expertise, enthusiasts discovering new gear and training ideas, regular competitors connecting with others, and beginners finding the support they need. The aim is simple: make triathlon accessible, enjoyable, and inclusive for all.
The first show has already proven that it worked, I’ve met countless athletes this summer telling me they came to the show having never done a triathlon before, bought the gear they needed and booked their first race, mission accomplished!
Thank you to everyone that supported the first edition of the show, I’m looking forward to seeing you all again in April!
