ATW Events is the UK’s largest multi-sport event organiser, hosting running, swimming, cycling, triathlon, duathlon, aquathon, canicross and more tailored for all levels from beginners to competitive athletes. Events include road races, trail runs, multi-sport challenges, and festival-style triathlon weekends with community atmosphere and inclusive participation.

Beet It Sport products are a range of award-winning natural nitrate products made from concentrated beetroot juice - backed by over a decade of human performance research, which sets us apart as a category leader in the natural performance supplement industry. Beet Your Personal Best with Beet It Sport!

Castle Race Series delivers unforgettable, festival-style race weekends at stunning castle venues across the UK, Ireland and France. From triathlon and duathlon to swims, runs and obstacle races, we offer something for everyone - priding ourselves on letting people race their way, whatever their pace, distance or ability.

FuelHQ is an evidence-led sports nutrition brand supporting endurance athletes to train, race and recover with confidence. Founded by nutrition and exercise science specialists, we provide 1:1 coaching, education and practical fuelling strategies for runners, triathletes and cyclists at every level, from age-groupers to elite athletes.

Triathlon training at Hotel Mas Pelegri, Girona Cycling SL, Spain, offers camps for beginners, families, and experienced triathletes, from Olympic to long distance. All ages and levels welcome. Choose self guided or fully coached weeks. Enjoy open water swimming in pristine Banyoles lake, plus cycling, running, and activities for non triathletes.

HotSpring World is the UK's number one hot tub retailer, setting the standard for over 45 years. We offer Highlife, Limelight, Hot Spot and FreeFlow hot tubs, Endless Pools swim spas and saunas from our nationwide showrooms, helping customers achieve their wellness goals and enjoy healthier, happier lives every day.

KitBrix is built for triathlon, where preparation is everything. Designed for swim, bike, and run, the modular bags zip together to keep kit organised and ready. KitBrix ensures every piece of gear has its place, with our BaseBrix™ chuck your bag down, and let sports and organisation do the rest. Less about soggy kit, more about sport.

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Have a taste of a cactus revolution. Prickly pear cactus contains natural minerals, vitamins and bioactive compounds to aid health and recovery: anti-inflammatory and much more. No added sugar, no sweeteners, naturally low in calories, PRKL® prickly pear cactus water is the perfect drink for post-workout/event hydration and body recovery.

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Tri Harder is a triathlon shop established in 2011. But we are not just selling gear—we're helping customers perform better, prevent injury, and enjoy the sport we love. Every recommendation is backed by experience, every fitting is personal, and your kit means as much to us as it does our customers.

ULTIFLOAT is a UK-made swim float created by a coach with 30 years’ experience. Its unique shape and two-grip design correct common technique issues, improve streamline, and enhances catch and hand entry. Compact and versatile, it simplifies lessons, suits all ages, and transforms swimmers from the first stroke.

XMiles is the one stop shop for triathletes. With 110+ leading nutrition brands, you can mix and match gels, drinks and bars to build the perfect fuelling plan for training and race day. Built by endurance athletes, XMiles helps you fuel, hydrate, recover and perform, all in one place.

High-performance aerodynamic cycling accessories crafted for triathletes and time trialists who refuse to compromise. Precision Engineered, wind tunnel tested, designed and made in the UK, trusted and used by many top professional athletes.

British Triathlon is Great Britain’s national governing body for triathlon and multisport. It promotes swim, bike, run through clubs, programmes, and events. Its vision is to create inclusive experiences, grow participation, and achieve world-class success in Olympic and Paralympic sport, with its talented world-class elite athletes, coaches, and dedicated staff.

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We create premium DIY framing solutions for triathlon and marathon athletes who want to showcase their achievements their way. Our frames are designed for medals, bibs, photos, and race gear—easy to assemble, beautifully crafted, and built to honour every mile, finish line, and personal victory. 

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Coming Soon!

At LUCA, we empower women to ride with confidence. Female-founded in the UK, we create performance cycling wear that blends cutting-edge materials with understated design. Engineered for versatility, every piece moves beautifully, performs effortlessly, and supports every challenge—so you can ride with freedom, focus, and style wherever the ride takes you.

The national rankings for sprint, standard & middle distance triathlon. From Olympians to first timers, My Tri Ranking includes all in a single national rankings filterable by age group. Accounting for field quality and all course variables we enable valid comparison between performances in different races. Race anywhere, Race everyone on www.mytriranking.com

QLVR is a British women’s-specific performance footwear brand redefining running and gym trainers. Built on a true female last, it supports women’s biomechanics with a narrower heel and wider toe box. Featuring the patented laceless WingFit™ system, QLVR delivers a 1-second locked-in fit with effortless slip-on performance.

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TriDot is the most advanced training platform in triathlon—for both athletes and coaches. Backed by true AI and powered by insights from over 100 million prescribed training sessions, TriDot adapts your plan based on your fitness, goals, environment, and progress. You train less—up to 30% less—but get better results, with fewer injuries and more time for the things you love outside of training.

Founded in 1961, WWF is the world’s leading independent conservation organization working in more than 100 countries to create solutions to the most important environmental challenges facing the planet so that people and nature can thrive. Their work centres around restoring wildlife, sustaining forests and oceans and reducing carbon emissions.

XTRI World Tour® is the original home of Extreme Triathlon™. Our partner races span the world’s wildest landscapes, each offering lifetime memories and slots for the World Championship at Norseman. Earn X-Points, chase your next adventure, and join a global community built on endurance, challenge, and discovery.

Activity Wales Events (AWE) are the country’s largest multisport company. Founders of Ironman Wales and The Long Course Weekend Global Series that now takes place in Wales, The Netherlands, Mallorca, and Belgium.

Buxumbox designs and manufactures premium aluminium bike boxes in the UK, protecting high-value bikes during air travel. Our range covers triathlon, road, TT, gravel and mountain bikes, with solutions for modern integrated cockpits and frame geometry. Durable, repairable and customisable, each box is built for serious travelling cyclists worldwide.

Flapjackery crafts uniquely British, artisan flapjacks in Devon, using the finest ingredients. From traditional flapjacks to inventive combinations, each bite is a delicious indulgence.

GU Energy products are designed to provide fast, sustained energy for endurance athletes. Using a proven blend of carbohydrates, electrolytes, and amino acids, they help fuel performance, maintain hydration, and reduce fatigue. Available as gels, chews, waffles, drink mixes, and hydration tablets in a wide range of flavours.

HeatForm is the British brand behind the next-generation Velocity Swim Jet and our award-winning insulated panel pool system.

Looking to train at home and create your own high-performance exercise pool? Come and visit us on Stand D51 to discover how HeatForm can help you build a powerful training environment and take your swimming to the next level.

IHAMORA merges bold expression with high-performance functionality. Known for its signature prints and distinctive aesthetic, the brand creates stylish, technically comfortable activewear that supports training, movement and everyday confidence. With an inclusive approach, IHAMORA empowers women to show up boldly in sport and in life.

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Coming Soon!

ROUVY is the go-to indoor cycling training app for triathletes. Our video-realistic routes deliver authentic riding experience that allows you to feel every gradient and curve on a course. As partners of IRONMAN and Challenge Family, we offer exclusive access to practice on exact virtual copies of official courses worldwide.

TRIHARD offers premium swim-specialized products that protect, hydrate, and restore hair and skin from chlorine and saltwater damage. Our clean, vegan, dermatologically tested pre and post-swim formulas help minimize damage, reduce goggle marks, and keep swimmers' hair and skin healthy, hydrated, and saltwater & chlorine-free.

The Triathlon Trust is the charitable arm of British Triathlon, using swim, bike and run to inspire healthier, happier communities. We remove barriers to participation, support grassroots projects and create inclusive opportunities so children, young people and families can be active, build confidence and enjoy the lifelong benefits of sport.

Women in Tri UK, a registered charity, dedicated to breaking down barriers and creating inclusive spaces for women in swimming, cycling, running, and triathlon. A community of over 600 women, supporting beginners to experienced athletes through various programmes, inclusive coaching and advocacy. Mission to increase participation, visibility, and equality for women in endurance sport.

Zone3 was built on the relentless pursuit of performance. The brand designs high-performance swim and triathlon products engineered for speed, efficiency, and endurance. Tested by athletes and proven in competition, every product is crafted to help swimmers and triathletes move faster, conserve energy, and perform at their best.