World of Triathlon LIVE was created to for two reasons;

Give people better access to the product and services they need for the triathlete lifestyle and empower more people to get involved in multisport. 

 

In turn this gives brands access to their target audience in an environment and time of year where they have come specifically to buy, explore, and get inspired for the season ahead.

 

With over 6,000 visitors expected, we offer brands a unique retail opportunity to showcase their products and services directly to an engaged audience.

 

Coupled with plenty of pre-show digital promotion, the onsite activations direct to consumers not only enhances brand visibility but also drives loyalty and generates sales.