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World of Triathlon LIVE Celebrates a Highly Successful Debut Edition
- Admin
- 1 day ago
- 3 min read
London, 28th & 29th March, the inaugural edition of World of Triathlon LIVE, powered by TriDot has been hailed a resounding success, welcoming an impressive 5,079 visitors across two action-packed days at ExceL London. The event brought together athletes, industry leaders, brands, and fans for a unique celebration of swim, bike, run and everything in between.
With packed stages throughout the weekend, audiences were captivated by inspiring stories from some of the sport’s most recognisable names, including Lucy Charles-Barclay, Dave Ellis MBE, Sam Dickinson, Steph Clutterbuck, Claire Cashmore MBE, Tim Don, and many more. Interviewed by Annie Emmerson, their candid insights into elite performance, resilience, and life beyond competition created unforgettable moments for attendees.
The event also delivered a rich programme of expert-led sessions, featuring thought-provoking talks from Olympic medallist Keri-anne Payne, T100 Lead Mechanic, Anthony Foy, and VP of TriDot, Will Usher, amongst others, covering performance, coaching, and the evolving landscape of endurance sport.
A major highlight of the show was the gathering of influential voices shaping the future of triathlon. Industry leaders including Ruth Daniels, CEO of British Triathlon; Stuart McInnes, CEO of XTRI World Tour; Bianca Fernandez-Clark, Chair of Women in Tri UK; James Shipley, Managing Director of ATW Events; Harry Jones from the PTO; and Nicola Dick of World Triathlon took to the stage to discuss the growth, inclusivity, and global direction of the sport.
The exhibition floor showcased a strong line-up of leading brands and organisations from across the triathlon ecosystem. Exhibitors including Zone3, Orca, Maurten, ATW Events, T100, LUCA, ROUVY, and Scimitar engaged directly with attendees, offering product insights, activations, and expert advice.
The event provided a powerful platform for collaboration, innovation, and community-building, reinforcing triathlon’s position as one of the most dynamic and inclusive sports worldwide.
Amazing support from the Lead Federation Partner:
Ruth Daniels, CEO, British Triathlon - “Huge congratulations and thanks to World of Triathlon LIVE and Stuart for creating and delivering the first triathlonfocused expo in a number of years. In the current economic climate, bringing this to life took real courage, focus and dedication, qualities familiar to every great triathlete.”
“The energy, support and conversation throughout the event showed the true depth of our sport: from Olympians and Paralympians to grassroots participants, elite champions andthose taking about personal challenges at every level. Triathlon is built on swim, bike and run, but above all it’s built on community, one that goes far beyond participation. It was a pleasure to speak, reconnect with so many familiar faces, and help spread the word about our incredible sport.”
The event was proudly supported by headline sponsor TriDot:
“Triathlon grows when athletes have access to the right information, the right community, and the right tools," said Jeff Booher, CEO of Predictive Fitness and creator of FitLogic that powers TriDot and RunDot. "That's exactly what World of Triathlon LIVE was built to deliver, and it's why we were proud to be the title sponsor of its first edition”
Local hero and multiple triathlon world champion: Lucy Charles-Barclay - “I’ve met so many athletes and it’s such a great atmosphere, thank you so much for putting it together.”
Stuart Walker, Event Director and Founder expressed his excitement at the overwhelming response:
“World of Triathlon LIVE was created to improve access to this wonderful sport plus bring the entire triathlon community together under one roof, and the response to our first edition has exceeded expectations. From elite athlete insights to grassroots engagement, the energy across the show floor and stages was incredible. I’m just so grateful for our Sponsors, Partners, Exhibitors, and guest speakers, but most of all the visitors, for showing up in their thousands! Thank you!”
With strong visitor numbers, high engagement, and enthusiastic feedback from exhibitors and attendees alike, World of Triathlon LIVE, powered by TriDot, has firmly established itself as a must-attend event on the endurance sports calendar.
Plans are already underway for year two, promising an even bigger and more immersive experience. Tickets are already available for April 10th and 11th 2027, £10 for the whole weekend! www.worldoftriathlonlive.com
For media enquiries, please contact:Stuart Walker
01702 9334488
