TriDot to title sponsor World of Triathlon LIVE

8^th August 2025

TriDot, the triathlon training platform that is redefining endurance training, has been announced as the title sponsor of the inaugural World of Triathlon LIVE, an exciting new exhibition dedicated to the multisport community, landing at Excel London in March 2026.

The performance science division of Predictive Fitness, TriDot has prescribed hundreds of millions of athlete training sessions. The award-winning platform, which was selected as "Best Technology in Data and Analytics (Sports)" at the prestigious Sports Technology Awards in 2024, leverages over 20 years of research and its proprietary intelligence engine, FitLogic, to deliver better results in less time with fewer injuries.

Trusted by top coaches and athletes worldwide, including Mark Allen (6x IRONMAN World Champion), Michellie Jones (Olympic Silver Medallist and IRONMAN World Champion), and Mirinda "Rinny" Carfrae (3x IRONMAN World Champion), TriDot shares a passion with the organisers of World of Triathlon LIVE for performance and helping people to succeed.

"We're delighted to have TriDot as our Headline Sponsor for World of Triathlon LIVE. TriDot's platform is at the heart of the sport's talent and ambition.

"World of Triathlon LIVE is all about bringing the triathlon community together to explore innovation, inspiration, and performance - TriDot embodies all three, which makes them the perfect Headline Sponsor. I'm pleased to say that, from now on, the UK's only triathlon exhibition will be known as World of Triathlon LIVE powered by TriDot."

-Event Director Stuart Walker.

Set across two days, March 28-29, 2026, World of Triathlon LIVE powered by TriDot is expected to welcome thousands of visitors. This unique event is a must-visit for triathletes, swimmers, runners, and cyclists, from novices to pros, showcasing all that the triathlon and multisport world has to offer. Committed to improving access to sport, the event's charity partner is Women in Tri UK, which aims to bring gender diversity to the sport.

A unique space to access the triathlon and multisport world, the event will feature brands, offering hands-on access, exclusive discounts, the opportunity to connect with the community and discover new races.

An impressive array of athletes will take to the 'Beyond the Finish Line' main stage, sharing stories that inspire and empower, hear from stars of TeamGB, Paralympics GB and Pro Tours.

The 'Multisport Academy' education stage is home to coaches and experts, including the T100 Pro Lead Mechanic, BTF-certified, and STA Open Water Swimming coaches. Whether you're a newbie or chasing a PB, this event provides a unique space to access the triathlon and multisport world. Swim, bike, run for everyone!

"We're thrilled to be the title sponsor of World of Triathlon LIVE," said Jeff Booher, CEO of Predictive Fitness and creator of TriDot. "This event aligns with our mission to help athletes at every level train smarter and reach their full potential. Just as TriDot uses advanced technology and data analytics to optimize training, World of Triathlon LIVE brings together the latest innovations, inspiration, and community that drive our sport forward. We're excited to showcase how TriDot can help athletes achieve better results."

Don't miss out on the best deal! Tickets for World of Triathlon LIVE go on general sale on August 28, 2025, with early bird tickets available for just £5. This is a fantastic opportunity to secure your spot at a great price!

Tri-Clubs will be sent invitations with custom discount codes and special perks. Group bookings also receive a discount.

For those seeking a truly exclusive experience, limited VIP access is available for a £39 early-bird rate. This includes a collectable World of Triathlon LIVE dry bag, provided by our merchandising partner Scimitar, early admission at 9:30a.m., fast-track entry, exclusive athlete meet-and-greets, reserved seating at both stages, and a VIP Lounge.

For the latest event news, visit worldoftriathlonlive.com or for behind the scenes access follow our Instagram @world_of_triathlon_live - Swim, Bike, Run for everyone.

End

Notes for Editors

World of Triathlon LIVE is owned by World of Triathlon Media Limited; all rights reserved.

World of Triathlon Media Limited is a member of the Triathlon Industry Association, a not-for-profit trade association at the front line of knowledge, elevating standards and expanding opportunities for triathlon.

Cock-a-doodle-doo Communications is the media agent for World of Triathlon LIVE for all media enquires please contact: emma@cddmarketing.co.uk or call: 07359 159266

About TriDot

TriDot is a software-as-a-service (SaaS) technology and performance science division of Predictive Fitness, Inc. It's the most effective, time-efficient, and personalized training platform in triathlon for both athletes and coaches. Powered by purpose-built AI and over 20 years of ongoing research, TriDot has prescribed hundreds of millions of athlete training sessions using athlete biometrics, training data, coach inputs and its own proprietary dataset to deliver the most personalized training in the sport. TriDot is winner of Sports Technology Group's "Best Technology in Data and Analytics (Sports)" for 2024 and a finalist in three categories for 2025. With TriDot, athletes experience better results, in less time, with fewer injuries. For more information, visit www.TriDot.com.

About Predictive Fitness

Predictive Fitness leverages its comprehensive dataset and proprietary intelligence engine, FitLogic, to power applications that optimize health, fitness, and performance. It employs its proprietary normalizing technologies, artificial intelligence, machine learning, predictive analytics, and other patent-pending technologies to create solutions for endurance athletes, general fitness, health-conscious individuals as well as military, employer, insurance, healthcare, and wellness stakeholders. Predictive Fitness harnesses data to help people live healthier, longer, and happier lives. www.Predictive.fit